What is Ecommerce?
Electronic commerce or ecommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.
The Best Ecommerce Platform Contenders
Okay, so the first thing everyone realizes when they start looking for the best eCommerce platform for their next project is the overall Those are all popular eCommerce platforms that all have their communities and devoted users.And, of course, they all call themselves the best eCommerce platform in the market … but that’s just how things are, I guess.So, when picking the final lineup, I’ve decided to focus on a couple of factors: popularity, overall reputation, features, pricing, and ease of use – all based on preliminary tests and my previous experience with the platforms. Long story short, we’re going to be looking at:
- WooCommerce (www.woocommerce.com)
- Opencart (www.opencart.com)
- Magento (www.magento.com)
- Shopify (www.shopify.com)
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Advantages/Benefits of Ecommerce websites:
- Increased Customer Reach
An online store puts your products or services right in the palms of clients hands on their phone or tablet, no matter where in the world they are located (though you can limit the location served if required).
Whenever someone needs something you sell, all they need to do is whip out their smartphone or tablet, browse through your store, and click to purchase. Your online store will provides a new channel through which you can reach an even bigger audience of potential customers. Whether your business has been operational for some time or you are a new startup, there are always new customers out there for you to serve.
- No Time Restrictions
Have you ever heard the expression “Make money while you sleep”? An ecommerce website is open 24/7, meaning there are no restrictions on when people can shop for and purchase your products, whether it is the middle of the day or the middle of the night.How nice would it be to wake up in the morning with money in your inbox?
- Low Start Up and Running Costs
As compared to a traditional bricks and mortar store, an online store can be set up for a fraction of the cost. When working with the right platform and the great partners, an ecommerce shop can be smoothly set up in just weeks.
Once you’re up and running, many of the marketing and customer relationship functions can be automated. This entire sales cycle for the new business will pass through pre-defined steps. A customer can purchase products and have their getting paid for and processed immediately, be added to lists for follow up communications, and be presented with custom offers that are customized to their interests.
- Run Your Business from Anywhere
An online store gives you another unique advantage over most brick-and-mortar businesses; you can run it from any location in the world. How does a LAPTOP LIFESTYLE sound?
As long as you have access the internet, your email, and maybe phone service, you can administer your store from wherever you are: be that in your office, at Starbucks, or on the beach.
- Measurement, reporting, and responding to opportunities
With an online store, you have a wealth of information about visitors to your shop: what they’re buying, what they’re not buying, what they are looking at, and more.You’re able to diversify the most successful products and develop them into a broader range of offerings – much in the same way that Amazon and other top online retailers have done.With the right reporting tools attached to your website you can viewing the information on a weekly, daily, or even hourly basis, allowing you to constantly optimize your product and pricing offering for increased sales.
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