Terms published from the backend

A structured way for one application to communicate with another application.

CPA, or Cost Per Action, is a performance-based advertising model in which advertisers pay only when a user completes a specific predefined action such as a sale, signup, lead, or app install. It shifts risk from advertiser to publisher, rewarding measurable results rather than clicks or impressions.

A content management system used to create and update website content.

The percentage of visitors who complete a desired action.

The practice of improving website visibility in search engines.